Doktorarbeit von Prof. Dr. Julia Naskrent

444 Literaturverzeichnis Sargeant, A. (2001 b): Managing Donor Defection: Why should Donors stop Giving?, in: New Directions for Philantropic Fundraising, 9. Jg., H. 32, S. 59-74. Sargeant, A. (2001 c): Using Donor Lifetime Value to Inform Fundraising Strategy, in: Non- profit Management & Leadership, 12. Jg., H. 1, S. 25-38. Sargeant, A. (2001 d): Fundraising on the Web: Opportunity or hype?, in: New Directions for Philanthropic Fundraising, 9. Jg., H. 33, S. 39-57. Sargeant, A. (2002): What Turns Donors on? What Turns Them off?, in: Walker, C./Pharoah, C. (Hrsg.): A Lot of Give: Trends in Charitable Giving for the 21st Century, London, S. 162- 179. Sargeant, A. (2008): Donor Retention: What Do We Know and What Can We Do About It?, http://www.nsfre.org/content_documents/Donor_Retention_What_Do_We_Know.pdf, Stand: 10.01.2009. Sargeant, A. (2009): Marketing Management for Nonprofit Organizations, 3. Aufl., Oxford. Sargeant, A./Ford, J. B./Hudson, J. (2008): Charity Brand Personality: The Relationship with Giving Behavior, in: Nonprofit and Voluntary Sector Quarterly, 37. Jg., H. 3, S. 468-491. Sargeant, A./Ford, J. B./West, D. C. (2006): Perceptual Determinants of Nonprofit Giving Be- haviour, in: Journal of Business Research, 59. Jg., H. 2, S. 155-165. Sargeant, A./Foreman, S./Liao, M. *. (2002): Operationalizing the Marketing Concept in the Nonprofit Sector, in: Journal of Nonprofit & Public Sector Marketing, 10. Jg., H. 2, S. 41-65. Sargeant, A./Hilton, T./Wymer, W. (2006): Bequest Motives and Barriers to Giving: The Case of Direct Mail Donors, in: Nonprofit Management & Leadership, 17. Jg., H. 1, S. 49-66. Sargeant, A./Jay, E. (2004 a): Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value, San Francisco. Sargeant, A./Jay, E. (2004 b): Reasons for Lapse: The Case of Face-to-Face Donors, in: Inter- national Journal of Nonprofit and Voluntary Sector Marketing, 9. Jg., H. 2, S. 171-182. Sargeant, A./Lee, S. (2002 a): Individual and Contextual Antecedents of Donor Trust in the Voluntary Sector, in: Journal of Marketing Management, 18. Jg., H. 7/8, S. 779-802. Sargeant, A./Lee, S. (2002 b): Improving Public Trust in the Voluntary Sector: An Empirical Analysis, in: International Journal of Nonprofit and Voluntary Sector Marketing, 7. Jg., H. 1, S. 68-83. Sargeant, A./Lee, S. (2004 a): Trust and Relationship Commitment in the United Kingdom Vo- luntary Sector: Determinants of Donor Behaviour, in: Psychology and Marketing, 21. Jg., H. 8, S. 613-635. Sargeant, A./Lee, S. (2004 b): Donor Trust and Relationship Commitment in the U.K. Charity Sector: The Impact on Behavior, in: Nonprofit and Voluntary Sector Quarterly, 33. Jg., H. 2, S. 185-202.